Market Growth

Market Growth refers to the increase in the demand for a product or service within a specific market over a particular period of time. It is typically measured by the percentage increase in sales or revenue and can be influenced by various factors such as consumer preferences, economic conditions, technological advancements, and competitive dynamics. Market growth can indicate the overall health of an industry and is a critical metric for businesses as it can impact investment decisions, marketing strategies, and resource allocation. Companies often seek to identify and capitalize on growth opportunities to expand their market share and improve profitability.